.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once accustomed to snagging billions in financial backing yearly, have reared virtually $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That decline is due to market saturation, enhanced regulative stress, as well as financial uncertainties.ADWEEK talked to five VCs who remain to invest in adtech business, despite these difficulties, about what they are seeking as well as what they prevent. Perhaps unsurprisingly, these real estate investors are targeting options in privacy-focused modern technologies and also industry-specific places like linked television.